Brand: Schwartz

Mission + Target:

• To deliver a creative Schwartz cooking experience at the Vitality Show and top end multiple grocers
• To demonstrate how easy it is to prepare and cook meals using Schwartz spices and fresh ingredients
• To communicate authenticity by using professional chefs and real cooking smells and tastes
• Encourage consumer interaction, competition entry and purchase

Campaign:

• Experiential Schwartz Kitchen roadshow visiting the Vitality Show at Olympia and 35 days Sainsbury's, Tesco and Morrisons
• Creative experiential kitchen facilitating food prep and cooking of 3 Schwartz dishes: Jerk Chicken; Chicken Biryani; Chilli Con Carne
• Use of fresh ingredients and fully trained qualified chefs
• Use of Schwartz 3D pack replicas

Post Mission Evaluation:

• 56,000 cooking experiences and hot samples
• 73,000 leaflets and MONP coupons handed out
• In-store merchandising units sited in over 90% of stores
• Over 1,250 competition entries achieved
• In excess of 620% sales uplift on the day of experiential activity

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