Brand: NIVEA For Men - Retreat

Mission + Target:

• Sample grooming products and provide a NFM brand experience
• Effect a change in men's attitude towards skin care routines

Campaign:

• Provision of a male haven at large sporting events, shopping centres and multiple grocers
• Refurbishment of mobile demonstration trailer unit
• Provision of direct-to-skin live product trials and demonstrations for shaves and facials from qualified beauticians

Post Mission Evaluation:

• Avg. 19k samples per event day
• Avg. 26 shaves / facials per day
• Qualitative research indicated high levels of brand switching achieved through trials

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