Brand: Nescafé Cappuccino To Go

Mission + Target:

• To launch an innovative new product in the Nescafé portfolio of brands
• Communicate key usage occasions and product USPs
• Demonstrate the unique packaging and design features of the takeaway cup
• Drive purchasing uplifts through wet sampling

Campaign:

• Rapid turnaround of a 31 day national roadshow across key multiple grocers to coincide with in-store listings and launch
• Design and production of giant product pack replica trailer unit, sampling materials, literature and mini satellite unit for close proximity to store entrances
• Full size hot samples prepared and offered in original or unsweetened variants
• Adherence to strict quality control guidelines utilising water purification and filtration systems

Post Mission Evaluation:

• 22,300 hot samples delivered
• Average samples per store = 721

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