Brand: Kenco Rappor

Mission + Target:

• Fulfilment of major on-pack instant win mechanic

Campaign:

• Facilitate the secure delivery of £5,000 cash prizes to winners within 24 hours of redemption anywhere in the UK via prebranded helicopter
• Winning coffee jars were tracked by GPS satellite and mobile text network to determine specific latitude / longitude locations
• Rapid response teams remained on standby for each redemption then mobilised and navigated directly to winners via branded helicopter

Post Mission Evaluation:

• All prizes delivered within specified fulfilment time
• Helicopter delivery of prizes to winners based in London, Manchester, Glasgow and Chelmsford
• Trade press, regional newspaper and local radio coverage at each prize redemption ceremony

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