Brand: Aquafresh Iso-Active - 3D experiential roadshow

Mission + Target:

• To create awareness and fascination of the Aquafresh Iso-Active range and Aquafresh 3-Way Buzz toothbrush
• To allow consumers to experience the brand via a 3D movie
• To allow consumers to trial the product
• To ultimately encourage purchase of Aquafresh Iso-Active and 3-Way Buzz range

Campaign:

• 24 activity days over 1 month at city centres, shopping centres, retail parks, trade shows and theme parks
• Activity took place across the whole of the UK
• Use of 18m experiential truck complete with 3D cinema inside
• The truck allowed consumers to trial the product at 6 custom fitted sinks

Post Mission Evaluation:

• 14,500 quality trials, interactions and 3D movie experiences
• Total footfall around the truck of 144,000
• Iso-Active achieved a market share of 3.8% by the end of this activity, the most successful GSK product launch to date

Back to case studies page