Brand: Aquafresh Iso-Active - Multiple grocer activity

Mission + Target:

To create awareness and interest for the new Aquafresh Iso-Active range
To inspire and inform consumers allowing them to experience Iso-Active new foaming gel
To attend 91 different Multiple Grocer locations
Ultimately encourage purchase of the Aquafresh Iso-Active foaming gel range

3 teams visiting 91 Asda, Sainsbury's, Tesco & Morrisons stores
Use of compact, modular mobile bathroom complete with sinks, water, mirrors and external plasma screen
Giant 3D Iso-Active can to maximise impact
Leaflet communicating brand values, key USP's and a competition to win one of 10 Aquafresh Iso-Active 3 Way Buzz toothbrushes or Iso-Active foaming gel for every day of the tour
£1 off next purchase of Iso-Active foaming gel to encourage purchase

Experiential rig achieved prime position either inside or just outside the entrance of all stores visited
27,000 trials generated
15,000 competition entries generated
Total footfall around the activity of over 430,000
Iso-Active achieved a market share of 3.8% by the end of this activity, the most successful GSK product launch to date