Brand: Iso Active – Multi-brand activity

Mission + Target:

To create awareness and fascination of the Iso-Active range
Incorporating Aquafresh, Macleans and Sensodyne Brands
To allow consumers to experience the brand by interacting with a number of experiential units which bring to life the product benefits along with trialling the product themselves
To ultimately educate consumers about “the next generation of oral care” and encourage purchase of the Iso-Active range

150 activity days across the whole of the UK at city centres, shopping centres, retail parks, multiple grocers / pharmacies and trade shows (British Dental Assoc. flagship event)
Use of modular experiential rig (highly adaptable to suit a variety of venues), complete with interactive elements and wet sampling
The concept allowed consumers to trial the product at 8 custom fitted sinks
Consumers were directed to brand specific sinks after they had discovered which brand benefitted their teeth the most