Brand: Guinness Book of World Records

Mission + Target:

• Promote and drive sales of the book edition in conjunction with WH Smith stores

Campaign:

• Full production of a national interactive brand experience roadshow
• Touring unit visited shopping centres and featured live world record attempts from current record holders and public
• Performances scheduled and participation managed through an MC
• Promotional leaflets distributed to promote "Gift With Purchase" offer through retail partner

Post Mission Evaluation:

• Substantial media coverage of roadshow and record breakers on BBC 6 O' Clock news, ITV news, Imagine FM, Century FM, regional newspaper coverage in Manchester, Nottingham and Essex

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