Brand: GORE-TEX®

Mission + Target:

To create awareness and fascination for the GORE-TEX® brand
To inspire and inform consumers allowing them to touch, feel and experience GORE-TEX® garments, footwear and gloves
To deliver a highly creative experiential modular stand in a variety of locations and events

Experiential roadshow which included a “Footwear Climate Cube” whereby consumers tried on GORE-TEX® footwear and experienced up to -20°C cold conditions, rain and heat to demonstrate waterproof, windproof and breathability of GORE-TEX®
Consumers also had the opportunity to experience the same conditions for GORE-TEX® Gloves using the “Glove Tester”
Visited indoor shopping centres, airports, train stations and winter sports events
Consumers could enter a free prize draw where they could win a GORE-TEX® garment and a pair of shoes – a winner from every day of the tour was be picked
Micro-site with information on GORE-TEX® products plus store locator

13,715 quality interactions and experiences
1,711 competition entries
A very positive 76.9% of respondents stated that they would “Definitely” or “Very Likely” purchase GORE-TEX® products in the future as a direct result of their experience
An incredible 98.4% rated the experience “Very Good” or “Good”
A very positive 87.7% of respondents stated that they would “Definitely” or “Very Likely” recommend GORE-TEX® products