Brand: Dr. Oetker Ristorante

Mission + Target:

Sample Dr. Oetker Ristorante Pizza (Mozzarella flavour) to consumers nationwide
Create an impactful campaign that will drive trial and in turn increase brand loyalty
Demonstrate consumers can have the authentic Italian restaurant taste in their own home
Create a presence in 25 of the highest footfall multiple grocers as well as 5 city centres

To create and implement a “hot sampling” campaign over 30 days visiting the largest and best multiple grocers and a selection of high footfall city centres
To bring to life the brand proposition that consumers can enjoy “Authentic Italian restaurant quality thin and crispy pizza at home”
To convey the quality, premium values, premium taste and credibility of a “frozen” pizza
To create a brand experience that encompassed the look and feel of an Italian (contemporary) pizzeria restaurant
Trailer unit capable of delivering high volumes of oven cooked samples
Full logistics and planning for frozen stock warehousing and distribution

Avg. hot samples at Multiple Grocers 4,317 and 3,959 MONP coupons per day
A staggering 98% of consumers rated the product as excellent or good after tasting the pizza
92% of consumers said they would either definitely or be very likely to go on to purchase Dr. Oetker Ristorante as a result of their experience
99% of consumers rated the activity as very good or good
90% of consumers said they would recommend Dr. Oetker Ristorante to friends or family following their experience