Brand: Debenhams

Mission + Target:

• Increase awareness of the availability of “Designers at Debenhams” such as Jasper Conran, Rocha.John Rocha and Antoni & Alison
• To change perceptions about Debenhams, raising fashion credibility
• Experiential campaign to attract, interest and direct consumers in-store

Campaign:

• Full production, installation and management of “dummy” indoor and outdoor photographic shoot sessions using Ballistic supplied photographers and fashion models
• A series of 8 events during new store opening weekends
• Distribution of Debenhams newspapers with 10% off discount vouchers and free prize draw

Post Mission Evaluation:

• The campaign has been deemed a total success by all Debenhams Store Managers in post campaign interviews - all requested repeat activity

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