Brand: Mars Celebrations

Mission + Target:

• Campaign to commemorate Celebrations 10th birthday
• Engage consumers using a cost-effective experience and promotional technique
• Hand out Celebrations samples and incentivise purchase

Campaign:

• Consumers entered a competition where they had to guess how many Celebrations can be squeezed into a larger than life pack
• Celebrations mini chocolate samples and 50p MONP coupons handed out

Post Mission Evaluation:

• Total of 14,600 samples delivered over 10 days by just two brand ambassadors
• 3,800 50p MONP coupons delivered over the same period
• Over 3,000 competition entries received
• 1 very happy winner!

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