Brand: Atrixo

Mission + Target:

• Design and build an exhibition stand for associate sponsor to attend BBC Gardeners' World Exhibition at NEC
• Full exhibition stand production, management and staffing

Campaign:

• Attention grabbing themed stand and personnel to distribute sample sachets and signed gardening planners
• Celebrity gardener appearance to provide expert advice and gardening tips

Post Mission Evaluation:

• 22,500 samples per day
• Cost per sample 21p

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